Lead the campaign for International Trucks. Communicating the relationship between the heritage and strength of a great American trucking company and the indomitable spirit the American workforce. And how International built their new line of trucks with the drivers' needs in mind.

This second campaign is working against the strategy that at International Trucks the company and trucks are always running strong. The phrase “Uptime” is common in the transportation and freight industry, as if to say – there is no downtime.