To accompany Holiday Inn Express’s “Be The Readiest” campaign we created an experiential tour that partnered with ESPN’s SEC Nation. We created the on-site and on-social experience with ESPN’s Paul Finebaum as he tested “The Readiestness” of SEC fans as if they were on this live show. Fans were then encouraged to share there #FinebaumPhotobaum photos and their video Q&A with Paul. My role here was to art design the footprint and UX experience, copywriter for all the work and I directed Paul in his SEC studio. Paul wasn’t the only one-man show here.