While some brands want to make a 10-year birthday about themselves, gusto! wanted to make theirs about the city that gave them a shot by showing gratitude for their opportunity to grow. So we made an oversized card for Atlantans to sign, and we presented it to the Mayor, the Honorable Andre Dickens, on the steps of City Hall. The artwork was done by the super talented, local artist Lonnie Garner.

Feeling Spicy? For Moe’s Southwest Grill’s launch of its new spicy chicken, we set up a real Airbnb in hot and spicy Miami Beach! Guests could stay for a weekend and get free Moe’s spicy chicken delivered daily as burritos, fajitas, and make-it-yourself tacos. My role here was the CD, Art Director, Interior designer, and social media conceptor. Hot, right?

To accompany Holiday Inn Express’s “Be The Readiest” campaign we created an experiential tour that partnered with ESPN’s SEC Nation. We created the on-site and on-social experience with ESPN’s Paul Finebaum as he tested “The Readiness” of SEC fans as if they were on this live show. Fans were then encouraged to share their #FinebaumPhotobaum photos and their video Q&A with Paul. My role here was to art direct the footprint and UX experience, copywriter for all the work and I directed Paul in his SEC studio. Paul wasn’t the only one-man show here.